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Customer Roundtable: 2K Games, Airbnb, Capital One, KOHO, Volvo Group
What does it actually look like to roll out an internal developer portal across industries as different as gaming, travel, finance, and commercial vehicles? In this roundtable featuring Spotify’s Backstage customers, engineering leaders share what worked, what didn’t, and what they wish they’d known from the start. Whether you’re exploring developer portals or deep into your own rollout, this conversation has practical insights on driving adoption, managing organizational change, and leveraging AI at scale.
Featuring
André Wanlin
Customer Success Engineer, Spotify
Shawn Hansen
Staff Site Reliability Engineer, 2K Games
Adam Kunicki
Site Reliability Engineer, Airbnb
Brian Wolowicz
Head of Design, Capital One
David Kormushoff
VP of Technology, KOHO
Mingdao Lu
Digital Product Manager, Volvo Group
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ABOUT THIS roundtable
Different industries, common ground
“At a bank, the only person that says move fast and break things is the person that never had to tell a million customers why they couldn’t access their money.” — Brian Wallowitz, Capital One
At Spotify, our platform engineering teams find that the best way to learn is to listen to our customers — whether those are our internal developers or yours. In this roundtable, we gathered Spotify Plugin and Portal users from a range of different companies — different sizes, different industries, different tech stacks — to compare notes and share common experiences.
Watch the recording to learn what they built with Backstage — and how they got their developers to not just use their shiny new dev portal, but embrace it.
At Spotify, our platform engineering teams find that the best way to learn is to listen to our customers — whether those are our internal developers or yours. In this roundtable, we gathered Spotify Plugin and Portal users from a range of different companies — different sizes, different industries, different tech stacks — to compare notes and share common experiences.
Watch the recording to learn what they built with Backstage — and how they got their developers to not just use their shiny new dev portal, but embrace it.
Rolling out an internal developer portal is never just a technical project
01
Our panelists shared concrete adoption tactics, from focussing on one specific pain point first, to building an internal community and contribution culture, to a single email link that drove massive overnight adoption.
Using a dev portal to leverage AI at scale
02
From automating quarterly tech reviews, to providing ownership context during incidents, to using agents to automatically draft fixes for Soundcheck compliance gaps — hear how platform teams are leveraging their dev portal as the centralized source of truth for their engineering org.
Customizing your portal to fit your org
03
Whether it’s managing 200,000 catalog entities or creating containerized dev environments, see how these diverse companies tailor their Spotify Portal and Backstage instances to fit their organization's specific workflows.
Trusted by Engineering teams at
“Onboarding was seamless, support is best-in-class.”
“A developer experience platform here we can align on best practices.”
“Lets us outsource maintenance while gaining advanced features.”
“Excellent support, and Spotify's built-in plugins are super powerful.”
Build like Spotify
Talk to our team about how Spotify Portal fits into your tech stack, onboarding best practices, integrated AI tooling, and more.
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